Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
We will not collect any personal data from you unless you specifically provide it and we will only use that information for the purposes to which you have consented. We do not ask you to provide any more information than is reasonably necessary to enable you to participate in an activity on our website and to improve the website.
We do not generally disclose your personal information to third parties. We may have to sometimes, in which case we will inform you of our intention to do so when we collect the information and you will have the opportunity to consent to that use or not.
The information that we collect and how we use it
Below are some examples of when we might request your information and how we will use it.
We may occasionally run competitions and prize draws and, in addition to your answer or entry, we will require you to send us certain information, such as your name and email address. We will only use this information to administer the promotion and for any other purpose to which you consented when you entered.
Email and other contact details
You may wish to contact The Facts Institute from time to time by sending us letters or emails. We will only use this information to respond to your query or suggestion.
Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They cannot harm your computer and do not contain any information that enable us to identify you personally, they just enable our websites to recognise your computer and to identify certain other non-personal information such as which browser you are using. This information can be used to make the website work, to identify which parts of the site can work better or to analyse how often people visit the site and what they look at. We will not associate this data with any personally identifying information that you may choose to provide to us in other ways.
By your using this website, we imply that you have read this policy and agree to us sending you cookies.
The Facts Institute is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
This means that at no additional cost to you, The Facts Institute can earn a commission if you decide to make a purchase after clicking the link. The Facts Institute uses all of these companies and recommends them because they are helpful and useful, not because of the small commission we earn.
How to contact us
First posted: 16 April 2020